What's 'Racist' Today?

 Would you believe, 'clean and tidy nails' instead of dayglo coloured talons of a length that would make a velociraptor feel inadequate? 

Online the “naked” look is credited as part of wider trends, including the “clean girl aesthetic” that has become synonymous with slicked-back hair and dewy skin. Dominated by wealthy, white women, it has been criticised for co-opting black and brown beauty habits. Ranking “naked” nails as more desirable than statement styles, especially when nails and nail art are so rooted in race, further taps into this, with some critics considering it a form of erasure. 

Nail art rooted in race? One for Pseud’s Corner, I think. 

Irene Shelley, the editor of Black Beauty and Hair magazine, says the “trend itself isn’t the problem: minimalism is a valid choice for anyone”. However, she says a problem arises when “a bare aesthetic gets coded as more sophisticated or more professional than a fuller, more expressive one that’s historically been coded as Black or working-class. Nails should be allowed to be a form of self-expression without a hierarchy attached to them.”

Just like visible tattoos, the freakishly long and gaudy fake nails affected by some black women are indeed a sign that you’d be mad to hire them! As well as being unsuitable for keyboard work, their personal hygiene routines must leave a lot to be desired! 🤢

Ateh Jewel, a beauty journalist and broadcaster, compares it to Coco Chanel making tanned skin desirable among the white upper class in the 1920s. “Beauty is just another way to see how culture reflects power, status and racial prejudices,” she says. For Jewel, who has “always loved a ‘naked’ nail as well as “colourful fun nail art”, her own personal preference is now colour. “I only wore black and had naked nails before the BLM movement. Now I’m leaning into nail art and wearing pink as I don’t adhere to old social structures any more.”

How brave!