As strange as it may sound, Rugeley felt like a good place to feel the global shock waves from the inauguration of Donald Trump – dutifully attended, let’s not forget, by the Amazon founder, Jeff Bezos – and to find out what people thought about his style of politics. Last summer, the result in the local constituency of Cannock Chase saw the first stirrings of a change that has since gripped national politics: Labour and the Tories finished on 36% and 29% of the vote respectively, while the Anglo-Trumpers of Reform UK took a very impressive 27%.
And if it were run right now, Labour would be lucky to get into double figures, wouldn’t they?
As this shift has played out, there have been recent suggestions that any British appetite for Trump-style politics is bound to be limited.
Well, maybe you shouldn’t believe all you’re told.
In Rugeley, it did not feel like that.
See?
Our first stop was a bustling community centre, where a parent and toddler group was happening next to a weekly lunch for pensioners – and we got a sharp sense of how the quiet privations and disappointments of 21st-century English lives have opened people to the specious promises of hard-right populism.
What 'hard - right populism', John?
We had a long conversation with Emma and Cian, a couple who had come with their baby. “This is a very, very quiet town – it always has been,” she said. “Not a lot goes on around here … and nothing lasts long.” To most people, Cian told me, the arrival and eventual winding-down of the Amazon warehouse had barely registered. He didn’t know anyone who had worked there. “It’s just a big blue building at the end of the town that’ll be gone soon.” I wondered: when the government changed last year, did it make them feel any different about the future? “No,” said Emma, wearily. “We don’t expect anything out of what we’re told.”
Not exactly the fires of revolution, but maybe those aren't too far off...
What if a Trump-type figure promised to make Britain great again? She laughed, and glanced at her partner. “We’ve got different opinions on that,” she said. “I kind of like what he’s doing. I wish more would be put into the UK. I think we need someone with a bit more of … an oomph about them.”Oh dear! Seizing on a brown face like a drowning man seizing a lifebelt, John tries again:
Nearby, we met Kenan, a Turkish-born Just Eat driver – forced into the world of endless delivery shifts, he said, when his IT business went bust during the pandemic. When I mentioned Trump, his face lit up.
“He’s the man,” he said. “He’s the man.” “He’s reckless,” he told me, and he was not using that word as a pejorative. “He does what he says, not like other politicians. They say they’re going to do something with the economy, and they don’t do it. But Donald Trump does.” Did it feel strange to be bigging up someone so set against immigration? “As a foreigner,” he said, “I’ve seen people only using the system. And I’m working 12 or 13 hours a day.”
Heh! And why shouldn't he be aggrieved by that, John? Why should he feel solidarity with them?
As darkness fell, we sat in a car park, listening to the first Trump speech of inauguration day with one of the car windows down.
The locals probably thought you were dogging….
A white transit van pulled up next to us: inside was a father and his three kids. He began telling us the details of his life before we even asked about them. “My dad was in world war two,” he said. “When he left the navy, he had three cement wagons, and he put the concrete in Spaghetti Junction in Birmingham.” His daily existence, by contrast, was a mess of financial hardship, the impossibility of combining childcare with work, a dire shortage of mental health provision and the impossibilities of the benefits system. Four days a week, he said, he hardly ate. He was now 50: he had voted only once in his life, and it was for Reform UK. “Some of the things Trump says, some of the things Elon Musk says, some of the things Reform UK say – they sound good,” he said. “But it’s action you want in this country.”
I fear one day we'll see it, and it won't be something John will be rushing out to cover....